The PhD candidate will do research in the domain of Marketing Analytics. Marketing Analytics provides data-driven tools to optimize business processes for better customer relationships. Managing customer relationships is especially difficult when different touchpoints along the customer journey are governed by different business processes.
This page shows a selection of the available PhDs in United Kingdom. If you're interested in studying a Marketing degree in United Kingdom you can view all 10 PhDs.You can also read more about Marketing degrees in general, or about studying in United Kingdom.Many universities and colleges in United Kingdom offer English-taught PhD's degrees.
The research training of the PhD in Marketing includes compulsory modules covering topics such as qualitative and quantitative research methods. You will also participate in a series of skill seminars which are not compulsory but highly recommended. For more information, please refer to the tabs below.
No matter your specialization, your Ph.D program will expand your understanding of marketing techniques and theories, research abilities, and skills as an instructor. Doctoral-level courses in marketing will introduce you to advanced concepts in research methodology, statistics, and the psychology of marketing. Some typical classes include.
The PhD program in Business Analytics and Operations focuses on research in areas such as supply chain management, business analytics, operations, and project management. Research foci include methodology development, empirical analysis, and analytical modeling.Learn More
MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector. Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.Learn More
The content of the PhD is defined in the field of marketing analytics in a financial services or (r)etail context in collaboration with leading French institutions.Learn More
Admission criteria for the MS program focusing in marketing analytics are based on: quality of undergraduate and graduate coursework; GMAT or GRE score, 1 letter of recommendation; professional experience; and written essay of objectives. Prospective applicants may contact the program at (301) 405-2559 for information regarding this MS program.Learn More
Our MSc Digital Marketing Analytics includes a maximum of 3 days a week of teaching, which is very beneficial for those in employment or with other commitments. The MSc Digital Marketing and Analytics programme is available with an optional industrial placement. Modules. The following modules are indicative of those offered on this programme.Learn More
Graduate Certificate in Marketing Analytics. This online program is designed to help working professionals who do not want to pursue a full master’s degree yet want to enhance their marketing analytics skills by taking a set of courses online. Working professionals admitted in this program can complete the coursework in 12-18 months by taking.Learn More
Through this unique program, students study the interrelated fields of strategic marketing and data analytics. As a result, professionals learn how to develop and evaluate marketing strategy through the use of software and analytical methodology required to make data-driven decisions that impact an organization’s bottom line.Learn More
Western Marketing is a rising sector due to the increase in the use of data, the diversity of ways to access the target market and the IT tech advances, the futures prospectives up to 2024 are: a 19 percent rate of growth for marketing research analysts, about a 9 percent in marketing managers and 6 percent in social media managers.Learn More
A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.Learn More
The course will provide a business-focused perspective on analytics in organizations, with emphasis on business fundamentals for analytics professionals (including how businesses are structured, functional areas, core business processes and associated performance metrics, and types of business decisions), the value of analytics in organizations (including organizational-level perspectives on.Learn More
Marketing Analytics aims to optimize the interactions between a company and its customers. Companies such as supermarkets, telecom operators, on-line service providers and other retailers, with hundreds of thousands or even millions of clients, are in need of strategies to efficiently manage their customer base in order to maintain and improve profitability.Learn More
Postgraduate Certificate (60 credits) Markets and Marketing in the Digital Age (30 credits) Develop a critical understanding of both marketing as a discipline and the markets it operates in. Develop a range of transferable skills and competencies significant to obtaining a career in Digital Marketing and Data Analytics.Learn More